Originally Aired - Monday, July 15 • 11:00 AM - 11:20 AM CST
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Location: Exhibit Hall - Fireside Chat (Booth 1685)
Short Description: This fireside chat highlights how AI is transforming the way ingredient companies connect with consumer brands and end users. By using AI, these companies can gain valuable insights into what consumers want and market trends, helping them become true partners to brands rather than just commodity suppliers. This leads to better collaboration, efficiency, and a competitive edge in the market.
Description:
This Fireside chat focuses on the essential role of artificial intelligence (AI) in changing how ingredient companies connect with consumer brands and end users. Ingredient companies often face a major challenge—they are two steps removed from the final consumers of their products. This separation makes it hard for them to effectively partner with consumer brands instead of being seen just as commodity sellers. AI is the key to solving this problem. By using AI, ingredient companies can gain better insights into what consumers want and market trends. This allows them to predict and meet the needs of both brands and consumers more accurately. AI tools can help analyze large amounts of consumer feedback, social media interactions, and buying patterns, providing useful information that can guide product development and marketing for ingredient companies. AI can hence create a massive competitive advantage for the ingredient companies to collaborate as a true advisor and partner for consumer brands and create new revenue streams for themselves. Why Attend: Who Should Attend:
