Originally Aired - Monday, July 15 • 2:00 PM - 2:20 PM CST
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Location: Exhibit Hall - Fireside Chat (Booth 1685)
Description:
This engaging 20-minute fireside chat reviews the common misconceptions surrounding processed foods and examines how the rise of functional foods—those enhanced with health-boosting ingredients—can reshape consumer perceptions. Michael Natale, Edlong President, will be joined in this discussion by Dr. Bernd Koehler, Edlong Vice President of Global R&D, to explore the intersection of innovation and education in promoting functional foods, and using good science to address the challenges we face in combating misinformation about processed foods.
